The marketing arm of the Logix Group

We're the fresh-faced (but seriously savvy) marketing arm of the Logix Group (est. 2005), launched in 2023 with one mission: to help South African small and medium businesses shine brighter than ever.

21+
years of Logix Group heritage
2023
the year WEB Logix opened as a marketing agency
4
companies in the group: LAN Logix, CABLE Logix, ACE Customs and WEB Logix
Two members of the WEB Logix team leaning on a red photo frame at Red Star Raceway
The WEB Logix team

Who you will be working with

Two decades behind us. WEB Logix is the marketing arm of the Logix Group, which has been operating since 2005 when Wayne Exner founded LAN Logix. Our websites and campaigns are modern and creative, and they sit on a company with two decades of reliability behind it.

One team for the whole strategy. Many small businesses end up with one person building the website, another posting on social media and a third running ads. When everything sits with one team, the message stays consistent and nothing falls between the cracks.

Local, and practical. We work from Tuscany Office Park in Rivonia with small and medium businesses, medical practices, schools and professional services across South Africa. We know the local market and keep the work practical.

From startup to success

From one IT career in 1999 to four companies in the group, each step has been about building things properly and looking after the people we build them for.

  1. 1999

    Wayne Exner begins his career in IT.

  2. 2005

    LAN Logix is founded: IT infrastructure and managed services for small and medium businesses.

  3. 2013

    CABLE Logix (physical security) and ACE Customs (automotive customisation) join the group.

  4. 2016

    WEB Logix is established as part of the Logix group, working in digital marketing.

  5. 2023

    WEB Logix launches as a marketing agency with Calista Hardwick, offering managed marketing services.

Our values

  • 01

    We value integrity

    Honest advice, clear packages and straight answers. We tell you what will help your business and what will not.

  • 02

    Committed to growth

    Your growth is how we measure our work. We plan, track and refine so your brand keeps moving forward.

  • 03

    Customer focus always

    You speak to the people who do the work, and every enquiry gets a proper reply.

  • 04

    Innovative at heart

    We like finding better ways to do things, from fresh creative ideas to the tools running behind your website.

Get to know us

We're a passionate team ready to help your brand shine.

Wayne Exner

Wayne Exner

Founder · Managing Director

Wayne Exner, the co-owner and founder of WEB Logix, is a seasoned entrepreneur with a passion for technology and business innovation. Wayne began his career in IT in 1999, gaining valuable experience and expertise in the field. In 2005, he took a bold step and established LAN Logix, an IT infrastructure and Managed Services business dedicated to delivering high-quality IT solutions to small and medium-sized enterprises (SMEs).

Read the full bio

Driven by his interest in physical security, Wayne utilised his own house and business as testing grounds for security systems and solutions. In 2013, this passion evolved into a business venture with the inception of CABLE Logix. Wayne's dedication to excellence and meticulous attention to detail have been instrumental in the success of LAN Logix and CABLE Logix, both of which have established themselves as trusted providers in their respective domains.

Wayne's entrepreneurial spirit and diverse interests also led him to pursue another passion: cars. In 2013, he transformed his love for automobiles into a thriving business with the launch of ACE Customs. This venture allowed Wayne to combine his technical skills with his enthusiasm for automotive customisation.

In 2016, Wayne ventured into the world of digital marketing by establishing WEB Logix as part of the Logix group of companies. However, it was in 2023 that he found the perfect partner in Calista Hardwick to launch WEB Logix as a dynamic marketing agency offering managed marketing services. With Wayne's business acumen and Calista's marketing expertise, WEB Logix is set to make a significant impact in the industry.

Wayne's unwavering commitment to perfectionism has been a driving force behind the success of LAN Logix and all subsequent Logix divisions. Every venture under the Logix umbrella strives to uphold the same high standards that have earned LAN Logix its stellar reputation over the past 18 years.

Calista Hardwick

Calista Hardwick

Chief Marketing Officer · Team Lead, Client Relations

Calista Hardwick, the co-owner and Chief Marketing Officer of WEB Logix, is an experienced marketer with a proven track record in various industries. With a strong background in marketing management, digital marketing, event management, business development, and business consultancy, Calista brings a wealth of expertise to our agency. She holds a Bachelor of Commerce (BCom) degree in Marketing and a Bachelor of Commerce (BCom) Honours Degree with a focus on Marketing and Health Management, both obtained from Regent Business School.

Read the full bio

With over 16 years of experience in marketing, Calista has worked with leading companies in diverse sectors, including medical, technical, finance, mining, and more. Her comprehensive knowledge and skills have enabled her to drive successful marketing campaigns and deliver exceptional results for numerous brands.

Calista's expertise has earned her recognition as a spokesperson for various brands, leading to appearances on radio and TV interviews. Her ability to articulate marketing strategies and convey brand messages effectively has made her a sought-after industry professional.

Based in South Africa, Calista understands the nuances of the local market and leverages her deep understanding to develop targeted marketing approaches that resonate with the audience. Her commitment to excellence, strategic thinking, and strong leadership qualities make her an invaluable asset to our team.

With Calista at the helm, WEB Logix is well-equipped to provide you with innovative and effective marketing solutions that will propel your brand forward. Trust in her experience and dedication to help your business thrive in today's competitive landscape.

Janes Blignaut

Lead Web Dev · Design, Campaign Management

Visit us in Rivonia

Our doors are open to clients who prefer to talk things through in person. Phone ahead and we will make time for you.

Tuscany Office Park
6 Coombe Place, Rivonia, Sandton, Gauteng

Get directions

The Tuscany Office Park building in Rivonia, where our office is The arched entrance to our building at 6 Coombe Place A meeting room in our Rivonia office

Ready to start growing your business?

Want to see real results? Let's chat! Our team is here to help you navigate the digital landscape, transform your online presence, and achieve your goals. Whether you need advice on strategy or a tailored marketing plan, we're just a message away. Reach out today and let's get started!

Get a quote
Call me back

Leave your number

We will phone you back during office hours.

This field is for validation purposes and should be left unchanged.
Quick check

Are you a real person?

Pass this short check and our phone numbers will show.